Over two decades experience in graphic design and user interface design for London design agencies, video game companies, virtual reality companies and directly with clients in the UK, Germany and Japan.
UI & UX design, Figma, Adobe Creative Suite, previsualisation in After Effects including scripting with Expressions, Unreal Engine, Unity, Chromium Embedded Framework (CEF), React, HTML, CSS, JavaScript and other proprietary frameworks.
+44 (0)7981 873 771
edwinbradford@gmail.com
Stratford upon Avon
CV37 6UE
Around two decades experience with Photoshop and Illustrator and several years experience with Figma including building shared design libraries. Limited experience with modelling software including blender and Maya and extensive experience creating previsualisations in After Effects.
Experience on multiple projects whose frontends are built in HTML based frameworks like React with the Chromium Embedded Framework. Scripting of After Effects previsualisations using After Effects Expressions language and limited experience scripting Maya Expressions in MEL.
Font modifications in FontForge including additional glyphs, diacritics for foreign languages and line spacing adjustments for game engines. Perforce version control software, Git (command line), Bitbucket, Jira and Confluence.
SOAS, University of London, UK, Feb 2008
SOAS, University of London, UK, Feb 2005
Wolverhampton University, UK, 1986
Ref. 13
Oct 2023 - Jul 2024
UI/UX Designer,
Motorsport Games,
Silverstone, UK
Project :
Le Mans Ultimate
Genre :
Racing
Platform :
Steam
Software :
Figma, React, HTML, SASS, CSS, JavaScript, Chromium Embedded Framework, FontForge
Role :
UI & UX design and development of frontend menus for the racing simulator Le Mans Ultimate, built in React using Chromium Embedded Framework and released on Steam.
Ref. 12
Jul 2021 - May 2023
Senior UI/UX Designer,
Mesmerise,
London, UK
Project :
Mechanicus
Genre :
Sandbox
Platform :
Browsers, Oculus
Software :
Figma, Unity
Role :
Research, UI & UX design, design library and complete feature designs for a virtual sandbox platform built with the Unity engine for web browsers and Oculus.
Ref. 11
Aug 2019 - May 2021
Senior UI Designer,
Unit 2 Games,
Leamington Spa, UK
Project :
Crayta
Genre :
Sandbox
Platform :
Google Stadia, Epic Games Store
Software :
Figma, React, HTML, SASS, CSS, JavaScript, Coherent Gameface, FontForge
Role :
Design and development of the Main Menu, Customisation, Catalogue and Shop sections for the sandbox game Crayta, built in React and Unreal Engine for Google Stadia and PC.
Ref. 10
Nov 2016 - Feb 2018
Senior UI Designer,
Imaginati,
London, UK
Ref. 10.01
Project :
Planet of the Apes Last Frontier
Genre :
Narrative
Platform :
Sony PS4, Sony PlayLink, Microsoft Xbox One, Microsoft Windows, iOS, Android
Software :
Photoshop, Illustrator, After Effects, HTML, SASS, CSS, JavaScript, FontForge
Role :
Concepts, designs, previsualization and production of the UI including frontend menus, HUDs, loading animations, multiplayer screens and credits. Design and production in HTML, CSS and JavaScript of the PlayLink UI for iOS and Android
Ref. 10.02
Project :
Crisis on the Planet of the Apes
Genre :
Adventure
Platform :
Sony PS4, Oculus Rift, HTC Vive
Software :
Photoshop, Illustrator, After Effects, FontForge
Role :
UI concept work for 20th Century Fox, design and previsualization of VR calibration flow, menus, level selection, settings, subtitles and credits. Design and production of a simian handwriting font based on existing film assets.
Ref. 09
May 2015 - Oct 2016
Senior UI Designer,
Supermassive Games,
Guildford, UK
Ref. 09.01
Project :
Until Dawn
Genre :
Horror
Platform :
Sony PS4
Software :
Photoshop, Illustrator, After Effects, Flash, Scaleform
Role :
Design amends and the production of screens and assets for the frontend menus in Until Dawn during the last three months of the project. Created art pipelines that automated asset production reducing production times.
Ref. 09.02
Project :
Tumble VR
Genre :
Puzzle
Platform :
Sony PS4 VR
Software :
Photoshop, Illustrator, After Effects, Flash, Scaleform
Role :
Moodboards, concepts, style direction, designs, previsualization and production of all UI elements. The original concepts and designs were in the International Typographic Style based on public signage in art galleries and airports.
Ref. 09.03
Project :
Hidden Agenda
Genre :
Narrative
Platform :
Sony PS4
Software :
Photoshop, Illustrator, After Effects, HTML, SASS, CSS, JavaScript, FontForge
Role :
Production of the UI in HTML, SASS, CSS and JavaScript using third party tools inside Unreal Engine. Development of a UI pipeline with the programming team. Font character and metric amends in FontForge for localisation in European and CJK languages.
Ref. 09.04
Project :
Caparoom
Genre :
Retail
Platform :
Browsers
Software :
Illustrator
Role :
Freelance brief to design the UX for an online dashboard for Caparoom—a "social commerce" startup in California. The content was supplied as spreadsheets from which the UX designs were developed. Caparoom's definition of "social commerce" is one in which users share reviews called "stories".
Ref. 08
Sep 2014 - Apr 2015
Lead UI Designer,
Frontier Developments,
Cambridge, UK
Ref. 08.01
Project :
Elite Dangerous
Genre :
Simulation
Platform :
Microsoft Windows, Oculus Rift
Software :
Photoshop, Illustrator, Flash, Scaleform
Role :
Concepts, design and production of a frontend menu theme applied retrospectively to a pre-existing menu framework built in Flash and Scaleform. Design direction of two Junior UI Designers responsible for implementing the HUD design.
Ref. 08.02
Project :
Roller Coaster Tycoon 3
Genre :
Simulation
Platform :
iOS
Software :
Photoshop, Illustrator
Role :
Art direction of the UI for the port of Roller Coaster Tycoon 3 from Windows to iOS. Established an art pipeline, mentored the Junior UI Designer, assisted in creating art assets.
Ref. 07
Jun 2013 - Jul 2014
Graphic Designer,
AP Communications,
Tokyo, Japan
Project :
Aerospace HPC™
Genre :
Fitness
Platform :
Browsers
Software :
Photoshop, HTML, LESS, CSS, JavaScript, PHP, SVN
Role :
Design and production of Aerospace HPC™, an online video on demand service for the New York health club Aerospace NYC. Built in HTML, CSS, JavaScript, and PHP. Design lead, client management and copywriting.
Ref. 06
Jun 2012 - Jan 2013
Lead UI Designer,
Ubisoft Reflections,
Newcastle upon Tyne, UK
Project :
Watch Dogs
Genre :
Adventure
Platform :
Sony PS3, Microsoft Xbox 360, Microsoft Windows
Software :
Photoshop, Illustrator, After Effects, Flash, Ubisoft UI tools
Role :
Concepts, designs, previsualization and production of UI for Watch Dogs mini-games and driving. Managed four Junior UI Artists across different projects. Promoted from Senior UI to Lead UI.
Ref. 05
Sep 2008 - May 2012
Freelance UI Designer,
UK & Germany
Ref. 05.01
Lionhead,
Guildford, UK
Project :
Milo
Genre :
Simulation
Platform :
Microsoft Xbox 360, Microsoft Kinect
Software :
Photoshop, Illustrator, After Effects, Flash, Scaleform
Role :
Concepts, designs, storyboards and prototype previsualizations for the UI to Milo on Xbox 360 and Kinect. Design and production of mini-game HUDs and the HUD for Peter Molyneux's E3 2009 presentation. Built with Adobe Flash and Scaleform.
Ref. 05.02
Acony GmbH,
VS Villengen, Germany
Project :
Parabellum
Genre :
MMORPG
Platform :
Microsoft Windows
Software :
Photoshop, Illustrator, After Effects, Unreal Engine
Role :
Design and previsualization of a responsive, grid based UI framework for multiple PC monitor resolutions, designs for equipment selection, character selection, campaign strategy maps, avatars, icons and in-game signage.
Ref. 05.03
Electronic Arts,
Guildford, UK
Project :
Harry Potter Deathly Hallows Part 1
Genre :
Adventure
Platform :
Sony PS3, Microsoft Xbox 360, Nintendo Wii, Microsoft Windows
Software :
Photoshop, Illustrator, After Effects, EA UI tools
Role :
Design, previsualization and production of UI menus, animations and assets on four platforms and multiple screen resolutions using proprietary in-house tools.
Ref. 05.04
UTV Ignition,
London, UK
Project :
Project Kane
Genre :
Rhythm
Platform :
Sony PS3, Microsoft Xbox 360, Microsoft Windows
Software :
Photoshop, Illustrator, After Effects, Flash, Unreal Engine, Scaleform
Role :
Project Kane UI concept designs. Project Kane was a sci-fi first person rhythm action title about an advanced alien civilization built with audio technology. The concepts looked at how to visually represent sound waves.
Ref. 04
Aug 2006 - Sep 2008
UI Designer,
Electronic Arts,
Guildford, UK
Ref. 04.01
Project :
Burnout Dominator
Genre :
Racing
Platform :
Sony PS2, Sony PSP
Software :
Photoshop, Illustrator, Flash, EA UI tools
Role :
Design and production of frontend damage effects. Porting of the existing PS2 frontend to PSP using EA's in-house Flash based tools. Concepts, design and production of promotional T‑Shirts.
Ref. 04.02
Project :
Hasbro Family Game Night
Genre :
Board games
Platform :
Sony PS3, Microsoft Xbox 360, Nintendo Wii
Software :
Photoshop, Illustrator, Flash, EA UI tools
Role :
Frontend and HUD concepts, UI and UX design, previsualization and production for Yahtzee, Sorry, Sorry Sliders, Connect 4, Boggle and Battleships board games. Produced using proprietary in-house tools.
Ref. 03
Dec 2000 - Aug 2006
Freelance Art Director & Graphic Designer,
London, UK
Project :
O2, Telewest & Flextech, McDonalds, BBC, Zopa, Thompson Cook, P&G, LDC Network Games, Rancon Games
Genre :
Broadcasting, communications, entertainment, finance, retail, travel
Platform :
Browsers
Software :
Photoshop, Illustrator, Fireworks, InDesign, Flash
Role :
UI design and guidelines, online advertising, corporate design, packaging design and mobile marketing campaigns for design agencies and business clients.
Ref. 02
Jun 1999 - Dec 2000
Art Director,
Hyperlink Interactive,
London, UK
Project :
ASDA, Jupiter Finance, News International, Goldfish Credit Cards, The Barbican
Genre :
Finance, leisure, publishing, retail
Platform :
Browsers
Software :
Photoshop, Illustrator, Fireworks, Flash
Role :
One of three art directors in a 160 employee e-commerce agency. UX & UI design, client presentations, team management.
Ref. 01
May 1994 - Jun 1999
Freelance Graphic Designer,
London, UK
Project :
Multiple London design agencies including Newell & Sorrell, Dragon, Grey Advertising, Small Back Room, Harrods and Wimpey Homes
Genre :
Creative, construction, retail
Platform :
Print media, browsers
Software :
Photoshop, Illustrator, QuarkXpress
Role :
Magazines, catalogues, corporate literature and corporate accounts for B2C and B2B clients across a range of markets. Packaging design and production for food retail and music clients, UI design and build from 1998 onwards.